Why integrate Salesforce.com

Salesforce.com is a valuable tool for the various sales and marketing departments within your business. However, if you haven’t integrated Salesforce with your other systems then you’re not benefiting from its full potential. Here are a few key benefits that you can gain from that will help your business to grow.

Integrating Salesforce with your back office systems such as SAP, Oracle or Microsoft can give your customer facing staff, such as sales, telesales or account managers more information about their customers. Which customers spend the most, which have invoices overdue and which have cut spending,  can all prove invaluable insights for improving customer service and seizing opportunities.

Purchase orders can be sent automatically from Salesforce to your finance system. This cuts down the administrative demand on your sales team, leaving them with more time to identify new opportunities.
Social media can prove a powerful tool when engaging with clients and prospects. Not only is it a great way of engaging with customers, it can also give you a lot of information about your audiences thoughts and opinions. Integrating social media with Salesforce allows you to pull social activity into your CRM and create complete social profiles.

More and more companies are using Salesforce.com and social media as a way of working collaboratively throughout the business as well as with external partners. Integrating Salesforce.com with social media and other IT systems encourages cross-departmental collaboration, making business processes more efficient and strengthening resources that are available to your customer-facing staff.

If you are considering integrating Salesforce.com with your on premise systems or other cloud based applications, Integrella can help. With our own company as a testimony we are experienced in a wide range of cloud integration projects. To find out more contacts us info@integrella.com

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